Sweater is building a new venture ecosystem—one that connects venture-backable companies with everyday investors and institutional partners. We believe that every person has the right to impact the future of the next generation of companies through open access to venture investing.

We are seeking an experienced Paid Acquisition Manager to join the team to assist in driving customer growth. This individual will work in a fast-paced team environment overseeing paid customer acquisition channel(s). This individual will be driving high quality investor growth across a variety of paid channels. Additionally, this person will be responsible for collaborating with our design team to experiment with new creatives and messages that improve performance, as well as pursuing new channel opportunities.This role has the option to be remote or based in our Boulder office and will report into our VP, Marketing.

You are not expected to have experience with all listed requirements. If you feel passionately about Sweater’s mission, vision, and values, please apply. 

Within 1 month, you will:

• Introduce yourself to the marketing team members, stakeholders, and collaborators

• Get familiar with the channels, tools, metrics, and past campaign results

• Meet with business leaders and teams across the organization to understand how Sweater works

• Hit the ground running by managing Sweater’s paid acquisition channels and generate some early wins

Within 3-6 months, you will:

• Significantly improve current channel efficiency through testing and optimization

• Explore at least 3 new strategic channel opportunities with early testing

• Establish a streamlined process working with brand, creative and analytics

• Set up robust reporting & automation to improve efficiency 

• Build out Sweater’s SEO strategy and manage the content creation process

• Participate in a quarterly goal setting process with clear goals and deliverables to support Sweater’s growth objectives

Within 12 months, you will:

• Become the leader in strategy & execution for paid marketing in your managed channels

• Consistently deliver and exceed ambitious performance goals on time and on budget

• Build a high performing paid marketing program combining data-driven experimentation, deep customer understanding, and high level of creativity

• Expand current paid channels through ongoing optimization and creative testing

• Explored opportunities and build out at least 10 new channels to drive future Sweater’s growth

• Work closely with creative teams to develop highly performant ads at a high output

• Ensure that brand messaging and identity are reflected across the entire customer journey

Skills and qualifications we’re looking for:

• 3-4 years direct experience managing Paid Mobile User Acquisition at scale across multiple channels and ad networks, while exceeding specific KPIs

• Demonstrates experience improving performance of Paid Mobile campaigns through optimization, automation, and creative

• Results-driven professional with a mindset of relentless experimentation across existing channels while constantly finding and growing new acquisition channels

• Strong proficiency with Excel/Google Sheets (pivot tables, vlookups, basic modeling) 

• Expert in current privacy laws as it relates to the post iOS 14 / SKAdNetwork world we live in

• Deep knowledge of MMP’s (Appsflyer / Adjust / Branch / etc…) and attribution

• BA / BS degree. Focus in marketing or quantitative discipline (Statistics, Business, Economics) preferred

• Strong communicator, self-starter, and able to work in a fast environment to get things done

• Ability to prioritize multiple projects/priorities under tight deadlines

• Thirst for delivering game-changing products and experiences

• Exceptional drive and precision in delivery

• A belief that your work is tied to your life's mission

• Nice to have: Event & community experience

Who we are

We’re building a first-of-its-kind investing platform that democratizes access to the exclusive world of venture capital. Our vision is to pool money from millions of regular people into a world-class venture fund, wisely deploying that capital into startups that shape the world we live in.

We believe everyone deserves equal access to venture investing opportunities, and it’s our mission to accelerate generational wealth creation for everyday investors, accredited or not.

What it takes to be a Stitch

Yes, we call Sweater team members Stitches.

We’re self-motivated and autonomous, always defaulting to action, but we know when to ask for help. We lead with empathy and follow with gratitude and compassion.

And on top of all that, we strive for a holistic life view. We believe that taking care of ourselves, family, health, wellbeing, and community helps us show up as the best version of ourselves at work. 

Perks and Benefits

•  Flexible and remote working culture. Big focus on family and community

•  Paid parental leave (12 weeks for primary, 6 weeks for secondary)

•  Opportunity for equity options into Sweater Inc.

•  Unlimited PTO + minimum 14 days per year taken.

•  Medical, dental, and vision insurance plans 

•  Quarterly company events

Compensation range: $90,000 to $120,000 in Colorado  + equity options. Final offer amounts are determined by multiple factors including candidate experience.